It all started as a joke.
Everyday I watched La Vida Moderna, a transmedia comedy show hosted by David Broncano with the colaboration of comedians Ignatius Farray and Quequé. Almost the entire show is improvised.
One day Ignatius pitched a fictional series about how the three of them lost their fame and status, and he threw down the gauntlet to the audience: whoever made the best contribution to his series would win 500 euros. Everybody laughed.
BUT
I made a webcomic about his series and uploaded it to Twitter. It went viral and the joke grew and grew until it became huge. They lost their creature and I never stopped drawing.
Here is the result.